Save the children: Eat more cupcakes!
Email inboxes juxtapose messages incongruously as a matter of course: one of the low-level bugs of the system, I guess. I’ve grown accustomed to seeing credit-card-use alerts interleaved with jokes from old friends; electronic flyers I didn’t sign-up for nestled among posts from blogs I did.
But this screen a few days ago definitely took that weirdness-so-routine-it’s-hardly-weird-anymore to a new level.
Save the Children, of course, is an international charity dedicated to helping children.
Every day we ensure children survive,
are protected from harm
and have the opportunity to learn.
Crave Cupcakes–for anyone who *doesn’t* get emails from them–is a family-owned bakery headquartered in Calgary, with storefronts in Calgary, Edmonton, and Saskatoon. And, apparently, a pop-up location coming soon to Regina: You heard it here first, I expect.
Only 8 days until our pop-up!
Their family does a good job of delivering good cupcakes to *my* family in Calgary and Edmonton when the occasion invites a special treat. What’s not to like about that? Nothing. Yet there’s something not to like about the random placement of a sweet-indulgences email right below the hungry-children-crisis one. It certainly made me uncomfortable.
Give until it hurts: That’s what they used to say. Then someone said: Don’t give until it hurts; give until it stops hurting. But here’s the thing. As an individual, I can’t give until the world stops hurting: The need is too big.
And that’s the point, I guess. If the need is too big, the answer isn’t to regret that I can’t fix it or, worse, to stop giving. In a world where I have such easy access to sweet indulgences and the means to enjoy them, the only answer is to be grateful for that and for the occasional reminder to keep giving to those who don’t have either of those.
And, maybe, just maybe, that random juxtapositioning in my inbox is a feature, not a bug, helping to remind me of what I have, compared to most.