On a proposal, sales guys want us to sound like we’re promising everything; contracts guys want us to clearly specify the limits of the offer. Somewhere in that tension a winning and yet feasible proposal is born. Sometimes.
And sometimes, the tension starts even before we get to the stage of planning the work . . .
Thanks to everyone who has bought the book.
This week, I ask everyone to consider sharing the information about it
on your social media or in your network.