With their end-of-year update on my blog-hosting account, my provider wants me to know that they appreciate the 11 years I’ve been their customer. OK, fair enough, I guess.
With their awkward end-of-year video of photos I posted online in 2021 — awkward because the video has no coherent story line or theme — Facebook wants me to know that they’re still keeping track of me in a slightly creepy way. OK, it’s hard to see how to avoid that.
But with their end-of-year update on my new videos and the views thereof, YouTube wants me to know that they think I had a great 2021, creating and posting. And with their end-of-year update on the PC Optimum® points I’ve earned and redeemed, Loblaw (Where/when/why did the “s” go from “Loblaw’s”? And is it too late to change it back?) wants me to know that they also think I had a great 2021, getting and spending.
The world is too much with us; late and soon,
Getting and spending, we lay waste our powers;—
Little we see in Nature that is ours;
We have given our hearts away, a sordid boon!
OK, enough. Unlike Queen Victoria, I am not amused. Who asked these businesses to report on my year?
For me, the slow creep of these unsolicited, intrusive, and presumptuous retrospectives just crossed a line. What’s next? My local pharmacy congratulating me on a year-over-year drop in chocolate purchases? The LCBO totting up my annual wine consumption?
News flash: Attention all organizations.
I know that I can’t keep you from collecting data on me. Have the courtesy to keep it to yourself. Don’t rub my face in it.
Moreover, I do not mark, measure, or value my year in the narrow ways that you can track, count, or assess and I do not appreciate you presuming to do so on my behalf.
I do not need, want, or value your year-end summaries and commendations.
If I ever wonder how much activity I engaged in with your entity, I’ll be in touch.
Over and out.